Hilary Duff for Happy Little Camper
National PR Campaign

Engaged to manage the Australian PR for US-based brand Naturalena, PDPR were on location in Hollywood to witness the LA launch of brands Happy Little Camper and Veeda, as they introduced Hilary Duff as Chief Brand Officer. Over just 2-weeks, coverage garnered totalled AUD$374,567 in ASR value and a reach of over 1.52 million. In 2020, PDPR will bring the brand to
Australian shores as it launches into the retail market here.