Hollywood’s Hilary Duff celebrates partnership with Australian company, Naturalena Brands
HILARY DUFF CELEBRATES PARTNERSHIP WITH AUSTRALIAN COMPANY NATURALENA BRANDS AT HER HOME IN HOLLYWOOD.
HEADING THE AUSTRALIAN PR FOR NATURALENA BRANDS, PDPR WERE ON LOCATION IN LOS ANGELES FOR AN AMAZING MORNING, WITNESSING BRANDS ‘HAPPY LITTLE CAMPER’ AND ‘VEEDA’ BRING THEIR PLANT-BASED, NATURAL PRODUCTS TO THE FORE.
PDPR‘s Briana Cicchelli and Annika Launay were thrilled to be a part of the celebrations as family and friends celebrated the exciting news at Duff’s home with a fun-filled morning, enjoying music from the Beatbuds, a Mesh Kids co ball pit and a special brunch catered by Kitchen Mouse, for parents and little ones alike. Guests were treated to Happy Little Camper and Veeda products to take home and try for both baby and mum.
“It’s so rare if not near impossible to find products that are natural and sustainable without sacrificing functionality,” said Hilary Duff. “As parents, we want what’s best for our kids and as a woman it’s important to think about my own health when it comes to what I put in my body. Happy Little Camper and Veeda are changing the way we think about the products we use and I’m so excited to take on this role and help further our mission to provide clean, plant-based products that are safe and accessible for babies and mums.”
As part of her new role, Duff will work integrally on product innovation, creative design, and building brand recognition and overall strategy for both Happy Little Camper and Veeda.
“We are excited to announce our partnership with Hilary and the next phase of our Naturalena Brands journey,” said Naturalena Brands Co-Founder and Global Director, Adrian Forsyth. “Our partnership with Hilary allows us to garner focus not only on our brands but our foundation and social causes for women and children’s health which is at the core of the organisation’s DNA. Hilary has jumped in and is already contributing strategic direction and input to our marketing team as we further develop premium products for our customers.
Hilary will bring greater exposure to Naturalena Brands and we feel we will be able to further increase our impact on our community with greater and increased social causes both locally and internationally. We have delivered many charitable donations over the years and continue to look at how we partner with other organisations and increase giving and awareness of period poverty, a solvable issue, on both the community and global scale. Hilary and I will be working hard to expand these programs in the future, and we couldn’t be more excited to finally announce.”
Happy Little Camper offers 100% natural cotton wipes, flushable wipes, and natural cotton diapers, all of which are third party tested and dermatologically approved. Veeda was created as a healthy alternative to conventional feminine care products that were full of harsh chemicals and currently offers Lite, Regular, Super, and Super Plus 100% Natural Cotton tampons in both applicator and applicator-free styles. Pads and liners are also available with 100% natural cotton cover sheets, as well as 100% Natural Cotton Feminine wipes with Vitamin E.
Happy Little Camper and Veeda work closely with The Naturalena Foundation, a charitable organization dedicated to providing assistance to women and children worldwide. To date, the Naturalena Foundation has donated 2.5 million pads and 1 million tampons to help end Period Poverty as well as 1000 diaper boxes and 5.5 million wipes to 100 global organizations.
BOTH HAPPY LITTLE CAMPER AND VEEDA BRANDS WILL LAUNCH INTO AUSTRALIA IN EARLY 2020.
To learn more please visit happylittlecamperbaby.com.au, veeda.com.au, and naturalenabrands.com.
ABOUT NATURALENA BRANDS
Naturalena Brands believes natural is better for baby, mum, and mother nature. Our brands, Happy Little Camper, create all natural and earth-friendly nappies and wipes and Veeda, our plant-based feminine care line, offer best in class products that delight customers with premium quality and affordable pricing. At Naturalena Brands, we believe in sustainable sourcing and manufacturing practices designed to make the world a cleaner place.
For all media enquiries for Naturalena Brands in Australia, please contact Briana Cicchelli here.